Debunking Gamification Myths Gamification, being a fairly new field of study, has been through a lot. Some tout it as a miracle cure to engagement woes, while others (rightfully) are skeptical of its [...]

Source: nature.com Engaging Communities - The Case of Foldit Protein folding is the process of shaping strings of protein blocks into 3-dimensional structures that allows scientists to better understand diseases and thus [...]

Source: nintendo.com Today’s featured game is part of  the roguelike genre - Slay the Spire. On the surface, Slay the Spire may just look like a card game. Players fight monsters and navigate [...]

Gamification & the Hunt for Information: The Case of the Heritage Hunter Image Source: The Smart Local (https://thesmartlocal.com/read/nhb-heritage-hunter/) In March 2021, The National Heritage Board of Singapore (NHB) completed the revamp of [...]

The Swapper and Building Blocks What turns people off a new experience? What keeps people invested in one that they’ve already done before? When we look at an end-to-end experience, a golden rule [...]

Badges and Leaderboards Deloitte Leadership Academy (DLA), conceived in 2008, is an online training program for Deloitte's employees and clients. It presented a structured way to encourage leadership executives to utilise a training [...]

Pizza Hero: A game about pizza making skills by Domino’s. (https://lonelybrand.com/blog/theres-an-app-for-that-dominos-pizza-hero/) How Games Can Recruit The Right Employees: Pizza Hero, by Domino’s In 2011, Domino’s launched the Pizza Hero app. On [...]

Photo from store.steampowered.com Your Content Goes Here Running a kilometre a day adds up to 365km in the space of a year. Reading 20 pages every night adds up to 2.5 books [...]

Your Content Goes Here What makes a marketing campaign effective? Or a HR workshop? Or a tutorial on new software? There are many ways, but the succinct answer is that it gets people [...]

Your Content Goes Here When I was young, one of my favourite activities was going to the supermarket with my parents. They would always bring along a shopping list, and charge me with [...]