Enhancing Museum Visitor Engagement

“Now Boarding” Exhibition, National Museum of Singapore


The National Museum of Singapore engaged Living Theories to employ the use of gamification to create meaningful interactions between visitors and the exhibition.


The Living Theories team worked on developing an engagement strategy for the exhibition for all engagement stages from pre-engagement, in-exhibition engagement to post-exhibition engagement. 

Some features that we helped to implement include:

  1. Overall engagement strategy and design-thinking
  2. Conceptualization and co-design of Exhibition Webgame
  3. Development of in-exhibition brochure and ticket engagement mechanisms


The Now Boarding Exhibition was well attended by visitors throughout its run. Visitors immersed themselves in the dioramas that spoke of Singapore’s tourism history with fun and engaging mechanics. The exhibition even received a ringing endorsement from PM Lee Hsien Loong on his personal Facebook post on 30 May 2023.

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