Engagement Design

Discover • Strategise • Build • Launch

Overview

Games are the embodiment of Man's curiosity, imagination and motivations, and Gamification represents both the art and science of people engagement.

At Living Theories, we provide ENGAGEMENT DESIGN services to help you transform your engagement strategies towards greater interactivity, motivation and adoption. Across different industries and functions, we help you create a game plan to drive your engagement strategies to the next level. 

Our engagement design framework can be broken down into 2 phases: 
1. Strategic Consultancy
2. Experience Development


Our team is versatile, agile and adaptable to your organization's needs, and we'll work with you to craft the best plan forward!

1

Strategic Consultancy

Outline

Identifying and crafting the best strategy is the key to developing a powerful engagement product or service. We put on our Consultant Robes, and provide an end-to-end service to help you understand the needs of your target audience better, and deploy various tools to get you the information and knowledge that you need to build your plan.

Discover

We use a blend of discovery and bottom-up research methods to define your problem statement.
Process
  • Ideation Workshops
  • Focus Groups
  • Stakeholder Interviews
Deliverables
  • Engagement Needs Analysis
  • Discovery Findings

Strategise

We work with you to conceptualise possible strategies and solutions.
Process
  • Concept Ideation
  • Landscape Studies
  • Game Parallels
  • End-State Visioning
  • Strategic Advisory
Deliverables
  • Engagement Strategy Deck
  • Engagement Strategy Report
2

Experience Development

Outline

With a strong strategy in place, you need a strong team to support you in developing your ideal experience. We take up our Builder's Hammer, and work with you to develop and realize your engagement strategies. With our community of Partners, we've done it all, from Digital Applications to Physical Exhibitions and Training Programmes.  

Build

Our team will work with your teams to build your products, and can work with your in-house teams, or bring in our own developers and partners.
Services
  • Creative and Aesthetic Design
  • Experience Development
  • Prototyping and Playtesting
Outcomes
  • Digital Applications
  • Physical Games / Collateral
  • Training Programmes

Launch

As part of our commitment to your success, the team will stay with you through your Launch phase, and will assist you through your implementation processes.
Services
  • Launch observations
  • Post-launch analysis and observations
  • Development of future-phasal iniatives
Deliverables
  • Post-Launch Report
  • User Satisfaction Report